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4.8 | 17 Reviews

LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag)

LG OLED77W7P

Features

  • Picture-on-wall
  • Intense Color on Perfect Black
  • Active HDR with Dolby Vision
  • Dolby Atmos®

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 38.9"
  • Depth: 0.23"
  • Energy Star Rated: No

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The Art of Essence

LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning individual.


Simplicity. Perfection.

Bring home the ultimate expression of cinema-quality experience that was awarded Best of the Best at CES 2017.


So thin and light it attaches directly to the wall

So stunning. So simple. Picture-on-Wall design allows the television to lay virtually flat so it seems blend with the wall and disappear, only possible with the uniquely efficient technology of LG OLED TV. Beautiful on or off, it is the purest form a television can take and the ultimate in minimalism.


Intense Color on Perfect Black

With the same picture quality as the Wallpaper TV, every OLED in the 2017 lineup delivers perfect black for colors to come alive against. LG OLED pixels are what make it all possible, each turning on and off individually for truly infinite contrast.


Dolby Vision and Dolby Atmos®. True Home Cinema.

LG OLED TV is the ultimate expression of a cinema-quality experience in the home. Premium content achieves the pinnacle of picture quality thanks to Active HDR with Dolby Vision . The Dolby Atmos® audio is just as impressive, surrounding the audience as in the most advanced theaters.


Bring Big Screen Sound to the Living Room

Straight from state-of-the-art theaters to the home, Dolby Atmos® creates sound that can appear to come from anywhere. Crickets all around. Explosions from above. A villain laughing behind. With LG OLED TV, audio becomes an incredibly realistic, immersive experience.


Enjoy the most HDR content

From brilliant brights to deepest darks, LG OLED TV offers the ultimate expression of high dynamic range. Unlike some other 4K televisions, LG OLED TVs support Dolby Vision , optimizing the picture scene-by-scene, as well as the new HLG HDR standard so viewers get more options for premium content.


Gorgeous picture no matter how you look at it

From the front or from the side, every seat in the TV room gets a clear, vibrant picture without washed-out tones. The unique design of LG OLED TV assures that any view is a great one, not just for those in the center.


The Balance of Power

The 77-inch class LG SIGNATURE OLED TV W was tested by UL for surge immunity up to 4,000 volts, four times the standard. The UL verification ensures this product has surge immunity.

Features

  • Picture-on-wall
  • Intense Color on Perfect Black
  • Active HDR with Dolby Vision
  • Dolby Atmos®
SUMMARY
Series LG SIGNATURE
Diagonal Class 77 inches
Diagonal Size 76.7 inches
Resolution 3840 x 2160
Display Type OLED TVs
Display Format 4K UHD 2160p
HDMI Port(s) 4 (HDCP 2.2)
Other Input(s) 3 USB, 1 RF In (Antenna/Cable), 1 Composite In, 1 Ethernet, 1 Optical, 1 RS232C (Mini Jack)
Smart TV Operating System webOS 3.5
Speaker System 4.2 Channel
Other Features Picture-On-Wall, Active HDR with Dolby Vision , Dolby Atmos®, Perfect Black, Cinematic Color, Billion Rich Colors, Ultra Luminance, Pixel Level Dimming
PICTURE QUALITY
ULTRA HD (3840x2160) Yes
Active HDR with Dolby Vision Yes
HDR Effect Yes
Perfect Black Yes
Cinematic Color Yes
Wide Viewing Angle Yes
Billion Rich Colors Yes
ULTRA Luminance Yes
4K Upscaler Yes
Pixel Level Dimming Yes
SMART TV
webOS 3.5 Yes
Magic Remote Control Included
Natural Voice Recognition Yes
Universal Control Capability Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Channel Plus Yes
SMART SHARE
Screen Share Yes
Content Share Yes
AUDIO
Speaker System 4.2 Channel
Output Power 60W
Dolby Atmos Yes
Dolby Atmos Decoder Yes
DTS Decoder DTS-HD
Surround Mode OLED Surround
Hi-Fi Audio Yes
Wireless Sound Sync Yes
CONNECTIVITY
Wi-Fi® Built-In 802.11ac
Wi-Fi® Direct Yes
IP Control Yes
Simplink (HDMI CEC) Yes
INPUTS
HDMI 4 (HDCP 2.2)
USB 3
RF In (Antenna/Cable) 1
Composite In 1
Ethernet 1
Optical 1
RS-232 (mini jack) 1
POWER
Power Supply (Voltage, Hz) 120Vac 50-60Hz
Standby Mode Less than 0.5W
DIMENSIONS / WEIGHT
Display (WxHxD) 67.8" x 38.9" x 0.23"
AV Box (WxHxD) 57.5" x 3.3" x 8.2"
Shipping (WxHxD) 75.1" x 48.1" x 13.0"
Display Weight 27.1 lbs
AV Box Weight 28.0 lbs
Shipping Weight 108.6 lbs
WARRANTY / UPC
UPC 719192610972

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 38.9"
  • Depth: 0.23"

  • Features

  • Energy Star Rated: No

Thank You Is the information in this section helpful? Yes / No

Interactive Tour

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.8 out of 5

88% of reviewers recommend this product.

Amazing

mercedes1195 4/15/2018

This tv is amazing the picture quality is a 10 and a great piece of art.

Yes, I recommend this product

Features

 

Quality

 

Value

 

The best TV will wow all your guests

clanceystahr 2/12/2018

This TV really is the best on the market... My prior TV was a 65 curved LG OLED which I mounted in my bedroom and this Wallpaper version has significantly improved contrast brightness and software. A few things to keep in mind... It is rather challenging to install largely because not many people buy these so make sure you oversee the process to prevent damage. Make sure you cut a slit in your wall right where the ribbon cable will be positioned otherwise you will get a slight bulge at the bottom center of the TV. Other than setup this TV is without peer and I cannot recommend it more highly.

No, I do not recommend this product

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Quality

 

Value

 

pp

show bobs 1/17/2018

very cheap cheap cheap cheap cheap cheap cheap cheap very good

Yes, I recommend this product

BEST PRICE EVER

ERIK_BRANDON 11/20/2017

This is the best TV ever the best thing about it is the price my old TV cost the same amount as my car now that i found this TV with that cheap price tag I couldnt be more happy.

Yes, I recommend this product

Features

 

Quality

 

Value

 

lots of features and simple operation with remote

sandarwman 9/22/2017

I had my 65 led tv almost a year now and one of best investments for the money.Picture is amazing and curve feature lets your have a good seat anywhere.

Yes, I recommend this product

Features

 

Quality

 

Value

 

Must Have OLED

Mancave 22 9/20/2017

I bought this OLED 4 months ago and I am still amazed at how well it performs. The picture quality in my opinion is the best Ive ever seen.

Yes, I recommend this product

Features

 

Quality

 

Value

 

Best Picture Best Astetic

Rich021 8/27/2017

This is the ultimate in television technology. OLED picture is the absolute best possible and the design has caught up. There is nothing better looking than this television. LG has achieved the ultimate TV.

Yes, I recommend this product

Features

 

Quality

 

Value

 

MAYUN 8/5/2017

HE IS GOOD TECH IN WORLD IS NO 1 TV IN WALL PAPER .

No, I do not recommend this product

Great Idea Room for Improvement

mjl1201 6/23/2017

I absolutely love the idea of an ultra thin display while putting all of the components in a separate wired enclosure in this case the soundbar. Some have complained about the ribbon cable but as long as the picture is crisp I dont care what kind of cable they used. However the reason I gave 4 stars instead of 5 is because there should be an option to use a smaller component enclosure instead of the soundbar. A TV this size and impressive should have its own premier stand alone audio system. I imagine most owners wouldnt use the included soundbar so a smaller enclosure that is easily hidden would be much more favorable.

Yes, I recommend this product

Features

 

Quality

 

Value

 

Great Job LG

Nick5505 5/11/2017

This LG OLED is amazing. Paper thin and weighing only 27 lbs. LG hit it right on the mark. The one thing that I wish was sported is the 3-D feature. I currently own and LG 3-D TV. But all in all great TV.

Yes, I recommend this product

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Value

 

What I have been waiting for Except for ..

Teckyguy 1/21/2017

I had the opportunity to check out at CES. Cant ask for much more. The additional brightness was a great improvement. Most that want to buy this product already have a great sound system. The sound/power/connection bar is a big thumbs down. I am hoping that there will be a wallpaper with a connection box model. if so I will be 1st in line

Yes, I recommend this product

Features

 

Quality

 

Value

 

Looks Great Does it Sound Great

Looks Great 1/11/2017

I am in the process of purchasing an LG OLED TV but might hold off for this one. My only concern is that I dont like the sound bars as they simply cant produce the same quality of sound that separate speakers can produce. What would the setup look like for those that prefer an actual surround sound experience using separate speakers? With all the connections and processing looking like it is being done within the guts of the included soundbar it would seem like you are forced to use the soundbar. That being said this is quite exciting to see how thin they have gotten a TV. This is what were shown over a decade ago and now it is reality. Cant wait to see what we are going to have in another 10 years.

Yes, I recommend this product

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Quality

 

Value

 

`different `picture or art daily`

sanam 1/10/2017

I wouldnt really care bout tech and tv alot But this one gives me what i love. I love art on the wall and this tv is exactly what i was looking for. no tv like at home untill you watch and no more ugly wires hanging on the wall I would love to have this on my wall after saving up since it comes in fat cost.

Yes, I recommend this product

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Value

 

Perfection

MrJCN 1/7/2017

There is noting left to say. Great job by LG. Awesome

Yes, I recommend this product

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Quality

 

Value

 

Excellent TV at the CES

Sai Prameth 1/7/2017

Specs are superb superb picture quality and is very portable

Yes, I recommend this product

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Quality

 

Value

 

This TV seem to have great features.

Jagmay1 1/5/2017

All the features seem to be great. The more tech that comes along LG is pretty much on top of it. The 77 size which is not yet available but the 65 is. Is only a 16:9 ratio. Yes that is great but all those that our finally able to put the movie theater in there home more readily the only real thing that is missing is the movie theater screen size 21:9 ratio. With all the new tech that is speeding ahead at a tremendous pace perhaps

Yes, I recommend this product

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Value

 

State of the Art

uru minz 1/5/2017

all i can say is OMG Best TV in the market no doubt it

Yes, I recommend this product

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Quality

 

Value